How to Use AMZ Analyzer for Amazon Wholesale (Full Walkthrough)
AMZ Analyzer's whole job is turning a distributor's price list into a filtered, ranked shortlist without you checking a single product by hand. Here is the actual bulk-upload workflow, and how to read the results table without getting lost in it.
Most beginners find AMZ Analyzer after they've already burned a weekend checking products one at a time on Amazon and Keepa. That's the problem it solves. You upload the whole price list, it matches every UPC to an Amazon listing, and it hands you back BSR, Buy Box price, seller count, and ROI for all of them at once.
AMZ Analyzer (code Jakub26 for 25% off) is built around this bulk workflow specifically. You can check a single ASIN too, but the reason people use it for wholesale is the price list upload, not the one-off lookup.
Uploading a price list
This is the core workflow. Everything else in this post is about reading and filtering what comes back from this step.
Reading the results table
Once a list finishes processing, you get a row per product with several columns pulled in automatically. Here's what a single row is actually telling you:
| Column | What it means | Example |
|---|---|---|
| Buy Box price | Current selling price on Amazon | $18.50 |
| Your cost | Pulled from your uploaded file | −$7.20 |
| Referral fee | Category-based, calculated automatically | −$2.78 |
| FBA fee | Based on size and weight tier | −$4.35 |
| Net profit | What's left after fees, before your own shipping/prep | $4.17 |
Two columns matter most for a first-pass filter: seller count and BSR. A high seller count means you'll be splitting the Buy Box, which drags down realistic per-unit profit even if the math looks fine on paper. A BSR with no rank at all, or one that looks unusually good for the category, is worth a manual Keepa check before you trust it.
Filtering hundreds of rows down to a real shortlist
A full price list can return anywhere from dozens to thousands of matched rows. Scrolling through all of them defeats the point. Filter before you start reviewing:
Worth a closer look
- Net profit and ROI clear your minimum after fees
- Seller count is low enough to hold a real Buy Box share
- BSR is present and consistent with a category that actually sells
- Not hazmat, and size/weight fits standard FBA
Filter these out first
- No BSR at all, or BSR that looks suspiciously good
- High seller count on a thin-margin product
- ROI below your floor even before prep and shipping
- Oversized or hazmat unless you specifically source those
What survives that filter is your real shortlist, usually a small fraction of the original list. That's expected. A distributor's catalog was never built specifically for Amazon resale, so most of it won't clear a real profit once fees are in, the same pattern covered in more depth in the SellerAmp walkthrough.
From shortlist to order
AMZ Analyzer tells you what's mathematically worth ordering today. It doesn't tell you whether that math will still hold up next month. Before committing to an order:
- Take the shortlist into Keepa and check that BSR and Buy Box price have actually been stable, not just profitable in this exact moment. This post covers exactly what to check.
- Add your real prep and shipping cost per unit before you finalize the ROI, since AMZ Analyzer's number stops at Amazon's fees.
- Re-check seller count right before ordering, since a new seller can join a listing between when you screened it and when you actually place the order.
Decide your ROI floor before you upload the list, not after you've already seen a few good-looking rows. Screening without a number in mind is how a disappointing list talks you into a thinner product than you'd normally accept.
Once you're placing real orders, Sellerboard picks up where AMZ Analyzer leaves off, tracking your actual realized profit after the sale instead of the pre-order estimate. The full end-to-end process, from raw price list to placed order, is also covered in how to analyze a wholesale price list.
In the mentorship we screen your actual distributor lists together, so you know exactly why a product is a pass or a buy, not just the theory.