Personalized 1:1 mentorship for Amazon FBA wholesale sellers, from someone who has actually built it.

9 years on Amazon. The first few were not pretty.

I sourced from suppliers I shouldn’t have. I didn’t have an LLC. The tax side of moving money between three countries was a mess I was figuring out on the fly. Then I helped a friend register his account, ours got linked, and Amazon shut both of them down. I lost everything I’d built.

I used what I’d learned the hard way to start helping other sellers on Upwork. People came back with investment capital and asked me to run the whole thing for them: registration, supplier sourcing, product research, account management, A to Z. They funded inventory, I ran the operation. That grew into an agency I built from 2016 to 2018, then sold. The years after were a mix of consulting, account management, and building my Udemy course (now 4,099 students). For the last two I’ve focused on what I enjoy most: 1:1 coaching for new sellers and consulting for agencies that need real systems.

The account loss is the reason mentees who work with me don’t make the same mistakes. Account linking, supplier compliance, tax setup, business structure: these are the first things we get right, not the last.